Make the people visible.
Creative direction, writing, translation, editing, production, review. The work that shapes an outcome deserves a place in its story.
A concept in development · Of Its Own
The work ends.
The people remain.
Behind every finished thing: people, decisions, sources and craft. End Credits explores how that contribution can remain visible as human work and AI become increasingly intertwined.
A FINISHED WORK HAS A HUMAN HISTORY.
Acknowledgment is part of
what makes a work complete.
01 / THE PREMISEWho made this?
Who made this?
What did they bring?
Keep the making in view.
Materials, tools and significant decisions can help explain how a work came to be. AI involvement is part of that context.
Give the handoff a memory.
A finished project needs more than its final file. Explore a record that carries acknowledgment, open questions and agreed information forward.
02 / THE RECORD WE’RE EXPLORINGThe final frame.
The final frame.
A fuller picture.
ILLUSTRATIVE RECORD / A CREATIVE RELEASEPEOPLE · PROCESS · CONTEXT
What could accompany the work.
01 / PEOPLENames and contributions.
Roles and participation described by the people involved, with space for the work titles often miss.
02 / PROCESSTools and decisions.
Relevant AI use, human review and the choices that materially shaped the final outcome.
03 / MATERIALSources and permissions.
References and recorded permission information, including what still needs a person’s review.
04 / AGREEMENTA reviewed final record.
Information people can check before a release, and a way to keep corrections visible afterward.
An illustration of a developing concept. End Credits is not currently a verification, rights-clearance or legal determination service.
03 / THE BELIEFCredit the craft.
Credit the craft.
Carry the context.
When production changes, recognition should become more thoughtful. A faster output does not make the judgment, experience or contribution behind it disappear.
End Credits is being explored from inside creative production: where many disciplines meet, decisions accumulate, and the final result rarely tells the whole story of how it was made.
The last thing you see.
Something worth keeping.
End Credits is an independent concept by Franco Ranzoni, within Of Its Own. The product and business model are still taking shape. The starting question is clear: how do we preserve a meaningful account of contribution in the age of AI?